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William Briggs Professor School Director Office: DBH 103 |
- Areas of Specialty:
- Crisis communication, global strategic communication, globalization, media history
- Courses I Teach:
-
MC 180: Individual Studies. Advanced independent coursework in advertising, journalism or public relations for majors only.
MC 250: International Communications. Factors affecting the international flow of news; sociocultural-economic influences on national media systems and concepts of press freedom; the technology of international communications and its implications in developing a world community.
- MC
106: Global Mass Communications.
Societal factors behind gathering and disseminating information and
entertainment content among mass communications systems of the world. Basic
theoretical concepts about international communications and international
relations. Impact on economy, politics, culture and governmental communication
policies.
PR
199: Campaign Planning and Management. Creative problem-solving in
strategic planning and program management. Conceive, develop, and present an
integrated communications plan to a "real-world" client. (Formerly
PR 192: Seminar in Public Relations.)
PR 99: Contemporary Public Relations: Principles, evolution, and
professional practice of modern public relations. Concepts of planning and
executing effective communication strategies, including message design and
distribution, for any organization. (Formerly PR 190A: Principles of Public
Relations.)
- Education:
- Ed.D.,
University of San Francisco, 1983 Organization and Leadership in Higher
Education
M.S., San José State University 1973, Mass Communications
B.A., Stanford University, 1968, History
- Professional Experience:
-
Elected to two terms on the Executive Board of the International Association
of Business Communicators (IABC)
-
Founding Director, Pacific Rim Institute, SJSU
Faculty, Study Abroad Program, Bath, England 1993. Currently Program
Coordinator for Bath Program
- Other Interests:
-
Chairperson, Santa Clara County-Hsinchu County, Taiwan Sister Counties
Commission
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