Chris DiSalvo Lecturer Office: DBH 204 Phone: 408-924-3284 E-mail: ProfEff@aol.com Office Hours: Wednesdays, 2:00-3:00 P.M. and Thursdays-4:15-5:15 p.m. or by appointment

Courses I Teach:

PR 190: Media Writing in the Information Age. Writing and preparation of public relations materials for distribution to today's print, broadcast, and Internet media. Writing techniques for various media to reach specific audiences. (Formerly PR 130A: Media Publicity.)

PR 199: Campaign Management and Planning. MW Class TTR Class This is the final course for public relations majors. Students need to have completed their internship before taking this course. Students have the opportunity to plan real public relatons campaigns for real clients.

PR193: Special Event Management. The planning and managing of events for the purpose of accomplishing organizational objectives. Emphasis on creative thinking, logistics and practical application of strategies and tactics. (Formerly PR 193: Event Planning & Production.)

PR 99: Contemporary Public Relations. Principles, evolution and professional practice of modern public relations. Concepts of planning and excecuting effective communication strategies, including message design and distribution for any organization. (Formerly PR 190A.)

PR191: Strategic Writing for the Organization. Writing and production of marketing communication material such as speeches, direct mail, brochures, newsletters, and Web sites, all with an emphasis on computer-aided design and graphics. (Formerly PR 130B: Public Relations Writing.)

Education:

B.A., Public Relations, San José State University, 1984

M.A., Public Administration, San José State University, 2001

Professional Experience:

Owner/operator of Professional Effects public relations firm since 1984. For more information, see this bio.

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