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Stephen D. Eckstone, Ph.D.
Lecturer
Office: Off campus -- 1030 E. El Camino, Sunnyvale, CA 94087
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- Courses I've Taught:
ADV
123: Radio-Television and the Internet. To provide an
understanding of radio, television, cable/satellite and Web-based
advertising as an effective part of the marketing mix. We will explore
historical, regulatory and business aspects of the broadcast industry which
directly relate to advertising, but our primary focus will be on creative
and media strategies. Students will work in small groups (agencies) to
develop media plans, write and produce radio and television commercial copy,
and storyboards.
- Education:
- Ph.D. The Union Graduate School, Communications Studies 1995
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M.A. California State University, Northridge, Communication 1989
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B.S. University of Wisconsin, Madison, Speech-Communication, 1964
- Professional Experience:
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Director-producer television promotion, CBS-television network, 1978-1980.
CEO of nationally recognized advertising agency 1984-present.
Director of broadcast programming, Needham, Harper & Steers, Los Angeles, 1980-84
- Outside Interests/Activities:
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Raise horses on a Colorado Ranch.
Teach wine and food courses for UCLA Extension and West Valley College.
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