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Tim Hendrick
Assistant Professor, Advertising
Spartan Daily Advisor (Advertising)
Spartan Ad Society Advisor
Office: DBH 201
Phone: 408-924-3275
E-mail:
thendrick@casa.sjsu.edu
timhendrick@hotmail.com
Office Hours: T-Th 12:45-1:30
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- Courses I Teach:
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ADV 126: Advertising Media (2 sections).
Evaluation and selection of traditional and non-traditional advertising
media for a variety of market situations. Account planning, market analyses,
media characteristics, sources of media data.
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ADV 116: Spartan Daily - Ad Sales
- Get paid while you get class credit selling advertising for the Spartan
Daily. This class can also qualify for internship credits.
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ADV 128: Integrated Marketing Communications
- The interaction of advertising, PR, promotion and marketing. Includes a
group exercise and also includes campaign budgeting, research, objectives and
strategies and tactics.
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Education:
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M.A.,
Brigham Young University, Communications.
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B.A., CSU Northridge, Psychology
Professional Affiliations:
Member AEJMC
(Advertising Division)
Board
Member, CCMA (California College Media
Association)
Board
Member, Silicon Valley Advertising Club
Board
Member, Morgan Hill Chamber of Commerce
Past Board
Member, SVAMA (Silicon Valley Chapter, American
Marketing Association)
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Professional Experience:
VP
Account Service Director, JWT Worldwide
Senior
VP Client Services Director, Bozell
Senior
VP Group Account Director, BBDO
Also a vineyard grower (Timothy Vineyards) and Winemaker (Frogs Pond).
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