Clyde Lawrence Professor Office: DBH 110 Phone: (408) 924-3240 E-mail: celaw@pacbell.net Office Hours: M, W--2 p.m -- 3:30 p.m.

Classes:

ADV 91: Introduction to Advertising. A comprehensive study of advertising as a communications force and marketing tool including effects of advertising, utilization of advertising toward informed consumer choices, ethics and government regulation and creative and production basics.

ADV 125: Advertising Layout & Production An exploration of design as it applies to print advertising specifically and the ordered world in general; the investigation of design as the foundation for print advertising with practicalapplication of technologies involved including Adobe InDesign.

Education:

MA, University of Oklahoma, 1965, Journalism

BA, Sacramento State College, 1963, Journalism

Professional Experience:

Director of Public Relations, Odessa College, Odessa, Texas
Public Relations Coordinator, Marshall Field, Chicago, Illinois
Advertising Sales, The Sacramento Union, Sacramento, California