New courses for Fall 2007!
MCOM139 REVIEW WRITING Meets Tuesdays at 6:00 beginning August 28. Prerequisite: JOUR61. Everyone has an opinion on Kelly Clarkson’s latest CD, but not everyone has an audience for that opinion. This class lets you explore the popular and fine arts while learning to forge your opinions into reasoned critical reviews. We will attend performances and exhibits, meet some artists, read selected writings in criticism and learn to support our opinions with evidence. Your instructor Scott Fosdick has published reviews and features in American Theatre, Stagebill, the late great Baltimore News American, and The Sunday New York Times. Most recently he covered a London theater season for The Newark Star Ledger.
MCOM96E New Media Technologies (cross-listed as APSC96E) Prerequisites: none. Hands-on instruction in multimedia and emerging new media technologies. Print and web page design, blogging, podcasting, videocasting, RSS, and creation of multimedia presentations by combining still photos, graphics, and video with music and/or audio. Instructor: TBD
Alphabetical listing of all undergraduate courses
ADV91 INTRODUCTION TO ADVERTISING (3 units) A comprehensive survey of the basic principles of advertising. Topics include: strategic planning, integrated communications, audience targeting, creative strategy, advertising media, social responsibility, advertising ethics, international advertising, and current issues in advertising. Prerequisites: none
ADV116 SPARTAN DAILY ADVERTISING STAFF (3 units) This class constitutes the paid advertising staff of the print and online versions of The Spartan Daily. Students work with clients and handle the newspaper's advertising sales and production. Prerequisite: ADV91
ADV121 CONSUMER ADVERTISING (3 units) Principles and practices of advertising consumer products and services using traditional mass media, alternative media, and new media. Topics include consumer behavior; branding, targeting and positioning; national brand advertising; retail strategy, advertising, and merchandising. Prerequisite: ADV91
ADV122 BUSINESS-TO-BUSINESS ADVERTISING (3 units) Principles and practices of developing marketing communications programs and collateral materials for business-to-business products and services; translating technical information into persuasive communications; direct marketing, and other forms of sales support communications. Prerequisite: ADV91
ADV123 BROADCAST AND NEW MEDIA ADVERTISING (3 units) History, development, and current applications of traditional broadcast advertising, the Internet as an advertising medium, and the implications of emerging new media. Focus is on creative strategy and media strategy. Prerequisite: ADV91
ADV124 COPYWRITING (3 units) Conceptual development. Advertising theory used in the development of writing, editing and evaluating advertising copy. Research methods and techniques. Ethical problems. Prerequisites: ADV91, ENG71 and MCOM100W
ADV125 LAYOUT AND PRODUCTION (3 units) Principles of design, typography, and advertising theory applied to print advertising layout and print production. Preparation of layouts utilizing InDesign and Photoshop applications. Prerequisite: ADV91
ADV126 MEDIA PLANNING AND BUYING (3 units) Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy, and measure the success of, a real media plan. Prerequisites: ADV91 and BUS130
ADV128 INTEGRATED MARKETING COMMUNICATIONS (IMC) (3 units) Learn how advertising, public relations, promotions, and marketing all work together to achieve campaign objectives. Strategic planning, budgeting, research, tactics, evaluation, presentation skills, team building. Prerequisites: three ADV courses and BUS130
ADV129 CAMPAIGNS (3 units) Capstone course in which students engage hands-on in the process and methods employed to develop a fully integrated advertising campaign based on the marketing objectives established by a real-world client. Prerequisites: four ADV courses and MCOM111
ADV130 ADVANCED LAYOUT AND PRODUCTION (3 units) Creative development, strategy, concept, and execution using InDesign and Photoshop. Advanced layout and design principles, integration of language, and visual communication theory will be emphasized in product positioning. Prerequisite: ADV125 or instructor consent
JOUR courses
MCOM70 VISUAL COMMUNICATION FOR MODERN MEDIA (3 units) Introduction to design for television, newspapers, advertising, public relations, magazines, film and video. Modules include design and impact of visual imagery and how to apply sound ethical principles.
MCOM72 MASS MEDIA & SOCIETY (3 units) Theories and contemporary issues in the mass media correlated with social, economic, political, and historical trends.
MCOM100W WRITING WORKSHOP (3 units) Advanced writing across the media-advertising, journalism, and public relations. Writing and research for an increasingly convergent media with multiple media formats from the Web to print and broadcast, including writing to accompany audio and visual images. Prerequisites: completion of core GE, satisfaction of writing skills test and upper division standing. Grading: ABC/NC. Fulfills General Education (Writing Workshop)
MCOM101 LAWS & ETHICS OF THE MEDIA (3 units) Principles and case studies of mass communications law and ethics. Constitutional guarantees, libel, privacy, contempt, privilege, copyright, and regulations of broadcasting. Requires upper division standing.
MCOM103 HISTORY OF AMERICAN MEDIA (3 units) Development of mass communications in the United States from colonial times to the present. Social, economic and political factors which shaped modern media and the impact of mass media on the society. Requires upper division standing.
MCOM104 INTRODUCTION TO MASS COMMUNICATIONS RESEARCH (3 units) Introduction to social science research in mass communications; emphasis on public opinion research, including sampling, survey research design, measurement; also precision journalism, content analysis and external databases; may include class project. Requires upper division standing.
MCOM105 DIVERSE CULTURES, LIFESTYLES, AND GENDER IN MASS COMMUNICATION (3 units) Identifies and evaluates the impact of ethnicity/culture, alternative lifestyles and gender issues on advertising, television, radio, newspapers, magazines and public relations. Examines attitudes, trends and perceptions which help shape mass communication messages. Requires upper division standing.
MCOM106 GLOBAL MASS COMMUNICATION (3 units) Societal factors behind gathering and disseminating information and entertainment content among mass communication systems of the world. Basic theoretical concepts about international communication and international relations. Impact on economy, politics, culture and governmental communication policies. Prerequisite: Completion of core GE, satisfaction of Writing Skills Test and upper division standing.
MCOM111 INTERNSHIP (3 units) Field work for advertising, journalism and public relations majors. For more information refer to the Internship website. Grading: CR/NC.
MCOM136 WORLD WAR II COVERAGE BY THE AMERICAN MEDIA OF THE HOLOCAUST CONCENTRATION CAMPS AND INTERNMENT CAMPS FOR JAPANESE AMERICANS (3 units): Investigation of World War II media coverage of the Holocaust and Concentration Camps in Europe, and the relocation and internment camps in the USA for Japanese Americans. Review of stories written, extent of coverage, and placement in the media. Prerequisite: Upper division standing.
MCOM180 INDIVIDUAL STUDIES (1, 2, or 3 units) Advanced independent work for majors only. Prerequisite: Upper division standing. Grading: CR/NC. Repeatable for credit.
MCOM196A MASS COMMUNICATIONS EXPERIENCE (1 unit) An overview of the directions and changes ahead in mass communications, the job opportunities available now and projected for the future in advertising, journalism, public relations and in new media, and preparation of materials for internship and full-time position searches. Required to fulfill graduation requirements for 124-unit programs. Prerequisite: Junior Standing.
PR190 MEDIA WRITING IN THE INFORMATION AGE (3 units): Writing and preparation of public relations materials for distribution to today's print, broadcast, and Internet media. Writing techniques for various media to reach specific audiences. (Formerly PR130A: Media Publicity.) Prerequisite: JOUR61
PR191 STRATEGIC WRITING FOR THE ORGANIZATION (3 units): Writing and production of marketing communication material such as speeches, direct mail, brochures, newsletters, and Web sites, all with an emphasis on computer-aided design and graphics. (Formerly PR130B: Public Relations Writing.) Prerequisite: JOUR61
PR192 CASE STUDIES IN STRATEGIC COMMUNICATIONS (3 units): Case studies focusing on the problems and challenges faced by a variety of organizations. Practical application of creative problem-solving, theory, and research about "real world" situations. (Formerly PR 190B: Case Studies in Public Relations.) Prerequisite: PR99
PR193 SPECIAL EVENT MANAGEMENT(3 units): The planning and managing of events for the purpose of accomplishing organizational objectives. Emphasis on creative thinking, logistics and practical application of strategies and tactics. (Formerly PR193: Event Planning & Production.) Prerequisites: PR99, PR190, or instructor consent
PR194 FUND RAISING MANAGEMENT (3 units): Strategies and tactics of managing fund development programs for non-profits and charitable organizations. The planning and execution of annual giving programs, major gifts, capital campaigns and fund-raising events. (Formerly PR131: Fundraising & Development.) Prerequisite: PR99 or instructor consent
PR199 CAMPAIGN PLANNING AND MANAGEMENT (3 units): Creative problem-solving in strategic planning and program management. Conceive, develop, and present an integrated communications plan to a "real-world" client. (Formerly PR192: Seminar in Public Relations.) Prerequisites: PR99, PR190 or PR191, PR192, and MCOM111.